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Privacy Policy

Effective as of 14 June 2023.

Steve Madden respects your concerns about privacy. This Privacy Notice describes the types of personal information we collect, how we use the information, who we share it with and the choices you can make about our collection, use and disclosure of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. The phrase “personal information” refers to information by which you or the device you are using to connect to the Internet can be identified. 

If you, at any time, have any queries about this Privacy Policy or any other queries in relation to how we may manage, protect and/or process your Personal Data, please email our Data Protection Officer at dataprivacy@maadigital.id

This Privacy Policy is subject to Indonesian laws.

Information We Collect

We may obtain personal information about you from various sources, including Steve Madden, mobile applications, when you communicate with us through call, or email, or social media, or when you participate on our parent, affiliate or subsidiary companies, business partners and other third parties.

When you create an account, personal information may be collected by us, including but not limited to; name, physical address, contact number, email address, date of birth and gender.

In addition, when you visit our websites or use our mobile applications, we may collect certain information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use third-party website analytics tools, which collect information about visitor traffic on our sites and mobile applications.

How We Use the Information We Collect

We may use the information we obtain about you to:

  • Register you for membership at our websites, and manage and maintain your account on the sites
  • Provide products or services you request
  • Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, by email, and by telephone)
  • Maintain a record of the purchases you make on our sites
  • Respond to your questions and comments, also provide customer assistance
  • Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you
  • Enable you to communicate with us through our blogs, social networks and other interactive media
  • Publish your testimonials about Steve Madden, including on our websites, blogs, and on social networks (if we choose to publish your testimonial, we will include only your first name, last initial, city and state)
  • Manage your participation in our events, sweepstakes and other promotions
  • Tailor our products and services to suit your personal interests in the manner in which visitors use our sites, applications and social media assets
  • Operate, evaluate and improve our business and the products and services we offer
  • Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read)
  • Analyze trends and statistics regarding visitors’ use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites
  • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users
  • Enforce our Website Terms of Use and Terms and Conditions
  • Comply with applicable legal requirements, industry standards and our policies

    In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our sites and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors. We may combine the information we collect with publicly available information and information we receive from our parent, affiliate or subsidiary companies, business partners and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products, services and events that may be of interest to you, for other promotional purposes, and for other purposes described in this section. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

    Online Advertising

    On our websites, we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for Steve Madden and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting take place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

    Information We Share

    We do not sell or otherwise disclose personal information about you, except as described in this Privacy Policy. We may share the personal information we collect with our parent, affiliate and subsidiary companies, business partners, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Policy without requiring any prior consent, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We may also share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

    Your Choices

    We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you. You may withdraw any consent you previously provided to us or object at any time to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Steve Madden’s use or disclosure of your personal information will mean that you cannot take advantage of certain Steve Madden offerings or site features.

    Access and Correction

    You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the online account you may establish on our websites. In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us as indicated in the “Contact Us” section of this Privacy Policy. If we deny an access request, we will notify you of the reasons for the denial.

    Links to Other Websites

    Our websites may contain links to other sites for your convenience and information. These sites may be operated by companies not affiliated with Steve Madden. Linked sites may have their own Privacy Policies, which you should review if you visit those websites. We are not responsible for the content of any websites not affiliated with Steve Madden, any use of those sites, or those sites’ privacy practices.

    How We Protect Personal Information

    We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use Secure Sockets Layer encryption to protect certain of your purchase information while in transit. Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective. To further protect yourself, you should safeguard your Steve Madden account user name and password and not share that information with anyone. You should also sign out of your account and close your browser window when you have finished your visit to our sites. Please note that we will never ask for your Steve Madden account user name or password via email.

    Age Limit

    Steve Madden does not sell its products to anyone we know to be under the age of 17 (seventeen). We require registered users of the site to be at least 17 (seventeen) years old. As a user and to place an order within Steve Madden, you must be at least 17 (seventeen) years of age. If you are under the age of 17 (seventeen), you must only place an order with Steve Madden with the consent and involvement of your parent or guardian. If you do not have consent and involvement from your parent or guardian, you must stop using the site.

    Updates to this Privacy Policy

    This Privacy Policy may be updated periodically to reflect changes in our personal information practices and without prior notice to you. We will post a prominent notice on our websites to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the notice when it was most recently updated.

    Marketing Opt-In and Opt-Out Provision

    When you register for the newsletter, you will be given the option to opt-out of subscribing to our regular update service which will send you:

    (i) Email alerts for new products, features, enhancements, special offers, contests, events of interest and one-off marketing promotions.

    (ii) Direct mail alerts for new products, features, enhancements, special offers, contests, events of interest and one-off marketing promotions.

    We offer you the opportunity, at any time, to unsubscribe to any service or update your subscription, if you change your mind with no charge. All emails we send you contain an easy automated unsubscribe link so that you may opt-out of that particular mailshot. Alternatively, you can change your email preferences or opt out of all emails by logging into “My Account” here.

    Contact Us

    If you have any questions or comments about this Privacy Policy or if you would like us to update the information we have about you or your preferences, please contact us by email at connect@stevemadden.id or via WhatsApp to 081573444001 or come to our office at Sahid Sudirman Center 26th Floor, Jl. Jend. Sudirman Kav.86. Jakarta - 10220.

    Last update as of 14 June 2023.

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